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Walk The Legacy: The History of Rockport

2024-08-01

In the quaint coastal town of Rockport in New England, a father and son duo had a dream of creating footwear that prioritised comfort, yet did not compromise on style. In 1971, Saul and Bruce Katz set this dream into motion, and the story of Rockport footwear began.

Coastal Town

A Timeline of Rockport Footwear

1983 - Rockport launches their DresSports.
This was the first-ever classic dress shoe that comprised athletic elements, particularly in the sole. From that moment forward, Rockport continued to push boundaries and challenge conventional footwear designs.

A Bunch O Shoes

1990 - Rockport Executive, Tony Post, completes the NYC Marathon wearing DresSports
Reaffirming this ethos of pushing boundaries, Tony Post illustrated to the world, that comfort and fashion go hand in hand, when he completed the NYC Marathon wearing Rockport DresSports.

1994 - Rockport is named the official boat shoe of the Whitbread Round-the-World Yacht Race.
This prestigious event is one of the toughest yacht races in the world. This was a significant milestone for Rockport. It signalled the brand's recognition within the sailing community and its ability to provide footwear that met the rigorous demands of offshore sailing.

2005 - Introduced machine washable styles for men and women
By introducing this innovative and convenient feature, Rockport set itself apart from the rest and opened itself up to consumers from all walks of life, such as business professionals and outdoor enthusiasts.

Business

2013 - Total motion technology is introduced in men's and women's collections
Total motion technology represented a huge breakthrough in footwear designs. This feature truly marked Rockport as pioneers of footwear that promised all-day comfort, yet still looked stylish.

2018 - The innovative “Let’s Walk” technology, now called Pulsetech, is launched.
Just when consumers thought that footwear couldn't get any better after the introduction of Total Motion technology in 2013, we took it to the next level. Pulsetech was introduced, boasting the playful name 'Let’s Walk' technology, enticing consumers to choose Rockport for a day spent on their feet.

2023 - Authentic Brands Group acquires Rockport.
This new chapter marked an opportunity for Rockport to expand its reach and grow its market presence.

Hall of Famers: A Legacy of Excellence

As ambassadors of the brand, iconic figures such as Peyton Manning, Dan Marino, Derek Jeter, Mariano Rivera, Eli Manning, and Joe Montana embody Rockport's values of comfort, style, and performance. Their unwavering commitment to excellence mirrors Rockport's dedication to crafting footwear that empowers individuals to step confidently through life.

Walk Confidently

Rockport Today

Today, we are committed to continuing this journey of creating footwear that empowers the everyday lives of people from all walks of life. Whether it's releasing new and innovative comfort features or producing footwear that embodies high-fashion characteristics, we will persist in our growth.

So, walk the legacy with Rockport and experience the combination of comfort, convenience, and style!

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